THE OPPORTUNITY The City of Kawartha Lakes recognized an opportunity to develop a roster of new and exciting experiences for the region. They set out to develop a program that would encourage the development of memorable, authentic, one-of-a-kind experiences, attracting visitors to the region. THE PROCESS BC Hughes undertook an assessment of experience development resourcesRead more
THE OPPORTUNITY Hamilton Halton Brant was seeking to engage and support operators, in order to increase their resilience during a challenging time in the industry. THE PROCESS BC Hughes worked with Hamilton Halton Brant to implement the Building Back Better program, a mentorship and 3 phase workshop series designed to provide operators with inspiration, ideaRead more
THE OPPORTUNITY Established in 1987, Fathom Five National Marine Park is Canada’s first federally protected marine area. Fathom Five, nearby Bruce Peninsula National Park and the village of Tobermory have seen extensive growth in recent years. Parks Canada hired BC Hughes to undertake a Visitor Experience Strategy, keeping sustainability in mind. THE PROCESS Following ParksRead more
THE OPPORTUNITY The project set out to conceptualize potential uses of the newly acquired Driftwood Cove property in Bruce Peninsula National Park with the goal of providing opportunities for Parks Canada to ‘do parks differently’; that is, to offer innovative experiences that connect people to place in lasting ways, that honour and protect the landsRead more
THE OPPORTUNITY Destination Ontario recognized the opportunity created by international interest in the Canadian iconic Group of Seven artists as demonstrated by recent tourism development projects completed by regional partners. To support these developments, the province planned to create six itinerary based touring routes throughout Ontario that linked the paintings created by members of TheRead more
THE OPPORTUNITY BC Hughes’ worked with the Madawaska Maliseet First Nation (in conjunction with McLeod Farley & Associates) in New Brunswick aimed to establish the area as a snowmobile destination hub. The Madawska Maliseet First Nation recognized an opportunity to create a four-season tourism attraction at their highly successful Grey Rock Power Centre. THE PROCESSRead more
THE OPPORTUNITY First impressions are lasting impressions. Downtown Collingwood hired BC Hughes to complete a downtown assessment and formulate recommendations (including action plans) which would help identify and prioritize opportunities related to three main areas: Visitor Experiences Physical infrastructure Brand Validation then hired the BC Hughes Marketing Team to create the visuals to make itRead more
THE OPPORTUNITY The Maitland Valley Conservation Authority (MVCA) hired BC Hughes to complete an assessment and business analysis on the potential operational options for Falls Reserve Conservation Area. Understanding that the long-term strategic goal was to increase sustainable business practices and enhance occupancy rates for seasonal and short stay campers, the report ultimately provided recommendationsRead more
THE OPPORTUNITY The Kincardine Scottish Festival & Highland Games is an award-winning iconic event held annually for over two decades in the town of Kincardine Ontario. The event features international pipe bands, live music, cultural workshops, and exciting Scottish dancing and highland game competitions. This not for profit organization needed a review of their businessRead more