The City of Kawartha Lakes recognized an opportunity to develop a roster of new and exciting experiences for the region. They set out to develop a program that would encourage the development of memorable, authentic, one-of-a-kind experiences, attracting visitors to the region.
BC Hughes undertook an assessment of experience development resources currently existing in the region, province and country, and used the findings to tailor an experience development plan for the region that would leverage important work that was already being completed or supported.
The resulting Knapsack Signature Experience program was then executed for pilot intake of a group of operators that worked directly with the consulting team to learn about experiential tourism, investigate potential new experiential offers that they could undertake and to ultimately support the operator in their implementation of a plan to take the idea to market. The project involved program development, a series of operator workshops and operators coaching. Five new experiences were slated for delivery during the 2021 year as a direct result of the pilot program.