THE OPPORTUNITY The Group of Seven are iconic Canadian artists who spent considerable time exploring the rugged landscapes of Northern Ontario. The region realized the potential in developing tourism offerings celebrating the artists, their paintings and the landscape that inspired them. THE PROCESS The Group of Seven experience development in Northern Ontario was a multi-phasedRead more
THE OPPORTUNITY Destination Ontario recognized the opportunity created by international interest in the Canadian iconic Group of Seven artists as demonstrated by recent tourism development projects completed by regional partners. To support these developments, the province planned to create six itinerary based touring routes throughout Ontario that linked the paintings created by members of TheRead more
THE OPPORTUNITY The City of Owen Sound wanted to attract young entrepreneurs from the “big cities” who would bring value to the community. The goal was to entice “Millennipreneurs” who respect a work-life balance, to move their career or business to Owen Sound. THE PROCESS BC Hughes worked with the City to create a businessRead more
THE OPPORTUNITY Out-migration is a serious issue and directly impacts the vitality and economic stability of a community. The factors for this migration vary, but sometimes the solution can be as simple as reminding local residents what opportunities exist – right under their nose. Grey County Department of Economic Development, Tourism & Culture needed aRead more
THE OPPORTUNITY First impressions are lasting impressions. Downtown Collingwood hired BC Hughes to complete a downtown assessment and formulate recommendations (including action plans) which would help identify and prioritize opportunities related to three main areas: Visitor Experiences Physical infrastructure Brand Validation then hired the BC Hughes Marketing Team to create the visuals to make itRead more
THE OPPORTUNITY Grey County is a four season destination that attracts visitors year round with its attractions and outdoor activities. BC Hughes was hired by Grey County tourism to create their marketing plan, manage their online marketing and social media channels, with the goal of growing their online audience and encouraging visits to the area.Read more
THE OPPORTUNITY What’s more relaxing than promoting relaxation? Scandinave Spa Blue Mountain retained BC Hughes’ marketing team to manage its digital marketing from 2013 to 2019. The tasks included growing the spa’s social accounts, promoting the spa to potential customers and communicating spa expectations to guests. THE PROCESS During this time, BC Hughes created annualRead more
THE OPPORTUNITY With some of the twistiest roads in Ontario, some comparable to the renown Tail of the Dragon, Ontario’s Highlands (OHTO) saw the potential economic opportunity in developing their area into Ontario’s newest motorcycle destination. THE PROCESS OHTO hired the BC Hughes’ destination development team to assess the opportunity and to develop a motorcycleRead more
THE OPPORTUNITY Who knows an area better than the people who live there? In the summer and fall of 2017 and 2018, the BC Hughes marketing team worked with Grey County Tourism to promote their area through the Colouring It My Way campaign. THE PROCESS In the first year, the campaign showcased 15 well-known localRead more
THE OPPORTUNITY Fisherman’s Cove campground is where generations of families have experienced amazing family camping memories for almost 50 years. Fisherman’s Cove Campground needed a brand refresh that reflected the real magic of memory-making around the campfire, one s’more at a time. THE PROCESS BC Hughes worked with multiple generations of family owners to enhanceRead more