THE OPPORTUNITY The Bruce County Lighthouse Partners is a stakeholder partnership initially formed to facilitate a shared vision, goals and focused direction for the 15 lighthouses throughout Bruce County. This group hired BC Hughes to assist with defining their strategic priorities and best bet investments with the goal of creating a shared vision for theRead more
THE OPPORTUNITY Life is sweet when you’re on vacation and even better when you’re eating candy dockside at The Sweet Shop in Tobermory, Ontario. The iconic sweet treat store reached out to BC Hughes to help enhance their brand presence and to provide operational and business recommendations for strategies to enhance current (and future) product offersRead more
THE OPPORTUNITY The Bruce County Museum and Cultural Centre hired BC Hughes to create a comprehensive 3-year marketing plan focusing on: Growing county wide awareness of the attraction, Leveraging the County’s Explorer brand and the Museum’s sub-brand, and Promoting the Bruce County Museum and Cultural Centre as a tourism asset. THE PROCESS BC Hughes dugRead more
THE OPPORTUNITY Northern Ontario features some of the most scenic roads in North America. For generations, families have been making the epic journey around Lake Superior, creating memories that last a lifetime. RTO13 (B & C), the City of Thunder Bay and Algoma Country wanted to further develop this route and refine its motorcycle touringRead more
THE OPPORTUNITY Ontario’s #1 party campground, White Sands Campground in Sauble Beach, needed a streamlined reservation system and a kick-ass campaign to interact with their campers. They asked BC Hughes to come to the party. THE PROCESS BC Hughes created a new website with reservation capabilities and developed branded signage, messaging and seasonal social media campaignsRead more
THE OPPORTUNITY It all started with the dream of putting Georgian Bay on the same stage as other famous destinations around the world. The first task was to recruit 15 or so key tourism stakeholders to create a working group which would eventually become the Georgian Bay Destination Development Partnership (GBDDP). The second was toRead more
THE OPPORTUNITY The Kincardine Scottish Festival & Highland Games is an award-winning iconic event held annually for over two decades in the town of Kincardine Ontario. The event features international pipe bands, live music, cultural workshops, and exciting Scottish dancing and highland game competitions. This not for profit organization needed a review of their businessRead more