THE OPPORTUNITY Grasslands National Park (GNP), located along Saskatchewan’s southern border, is Canada’s only National Park dedicated to prairie grasslands, home to one of the country’s most endangered ecosystems and over 30 species at risk. The park’s unique geography, ongoing land acquisition, and environmental regulations have posed challenges to its operations and visitor services. BCRead more
THE OPPORTUNITY Recognizing the importance of wellness in today’s world, and the prevalence of these offers in the county, Northumberland Tourism set out to grow their cluster of wellness tourism experiences. THE PROCESS BC Hughes worked with Northumberland Tourism to strategize an annual plan to foster the development of new and engaging wellness experiences throughoutRead more
THE OPPORTUNITY Having developed the Group of Seven Tourism Foundation Document and Master Plan outlining the tourism potential and strategy for Group of Seven product development in Northern Ontario (in conjunction with the Tourism Company), Algoma Country and the consulting team saw the need to develop further experiences to support the product development initiative. THERead more
THE OPPORTUNITY The Group of Seven are iconic Canadian artists who spent considerable time exploring the rugged landscapes of Northern Ontario. The region realized the potential in developing tourism offerings celebrating the artists, their paintings and the landscape that inspired them. THE PROCESS The Group of Seven experience development in Northern Ontario was a multi-phasedRead more
THE OPPORTUNITY Destination Ontario recognized the opportunity created by international interest in the Canadian iconic Group of Seven artists as demonstrated by recent tourism development projects completed by regional partners. To support these developments, the province planned to create six itinerary based touring routes throughout Ontario that linked the paintings created by members of TheRead more
THE OPPORTUNITY BC Hughes’ worked with the Madawaska Maliseet First Nation (in conjunction with McLeod Farley & Associates) in New Brunswick aimed to establish the area as a snowmobile destination hub. The Madawska Maliseet First Nation recognized an opportunity to create a four-season tourism attraction at their highly successful Grey Rock Power Centre. THE PROCESSRead more
THE OPPORTUNITY BC Hughes was involved in the development of Ride Lake Superior, a bucket list motorcycle-touring route around Lake Superior. This initiative was to develop an iconic road trip by establishing motorcycle touring routes and market ready operators to support this niche experience. In 2017, a spin off project took place with the intentionRead more
THE OPPORTUNITY Southwest Ontario Tourism Corporation (SWOTC) wanted to explore the feasibility of creating a formalized motorcycle touring route around Lake Erie. The goal was to build off the success of Cruise the Coast and leverage other Great Lakes circle routes. THE PROCESS BC Hughes undertook the initial strategic research to assess the feasibility ofRead more
THE OPPORTUNITY With some of the twistiest roads in Ontario, some comparable to the renown Tail of the Dragon, Ontario’s Highlands (OHTO) saw the potential economic opportunity in developing their area into Ontario’s newest motorcycle destination. THE PROCESS OHTO hired the BC Hughes’ destination development team to assess the opportunity and to develop a motorcycleRead more
THE OPPORTUNITY Algoma Country offers an excellent snowmobile experience with wide groomed trails, reliable snow, and scenic vistas, but it was the industry’s best-kept secret. They needed support to help increase ridership from Michigan and Ontario. THE PROCESS Algoma hired the BC Hughes team of tourism motorsports experts to solidify their snowmobile experiences using productRead more