THE OPPORTUNITY BC Hughes was involved in the development of Ride Lake Superior, a bucket list motorcycle-touring route around Lake Superior. This initiative was to develop an iconic road trip by establishing motorcycle touring routes and market ready operators to support this niche experience. In 2017, a spin off project took place with the intentionRead more
THE OPPORTUNITY Southwest Ontario Tourism Corporation (SWOTC) wanted to explore the feasibility of creating a formalized motorcycle touring route around Lake Erie. The goal was to build off the success of Cruise the Coast and leverage other Great Lakes circle routes. THE PROCESS BC Hughes undertook the initial strategic research to assess the feasibility ofRead more
THE OPPORTUNITY Algoma Country offers an excellent snowmobile experience with wide groomed trails, reliable snow, and scenic vistas, but it was the industry’s best-kept secret. They needed support to help increase ridership from Michigan and Ontario. THE PROCESS Algoma hired the BC Hughes team of tourism motorsports experts to solidify their snowmobile experiences using productRead more
THE OPPORTUNITY Following the recommendations from the Hamilton Halton Brant Outdoor Tourism Product Assessment and Regional Tourism Organizations Four’s Trails & Waterways Tourism Product Assessment, the Grand River became a focal point for experience enhancement within the two regions. No major investments in the river experience had been made in the last 20 years, sinceRead more
THE OPPORTUNITY Northern Ontario features some of the most scenic roads in North America. For generations, families have been making the epic journey around Lake Superior, creating memories that last a lifetime. RTO13 (B & C), the City of Thunder Bay and Algoma Country wanted to further develop this route and refine its motorcycle touringRead more
THE OPPORTUNITY It all started with the dream of putting Georgian Bay on the same stage as other famous destinations around the world. The first task was to recruit 15 or so key tourism stakeholders to create a working group which would eventually become the Georgian Bay Destination Development Partnership (GBDDP). The second was toRead more