THE OPPORTUNITY The Algoma region in Ontario wanted to update their identity to (visually) become the cool kid on the tourism block again. The recommendations for the update came out of the Operational Strategy undertaken by the BC Hughes Development Team. Algoma hired BC Hughes to spearhead the brand upgrade as they knew we hadRead more
THE OPPORTUNITY Ontario’s #1 party campground, White Sands Campground in Sauble Beach, needed a streamlined reservation system and a kick-ass campaign to interact with their campers. They asked BC Hughes to come to the party. THE PROCESS BC Hughes created a new website with reservation capabilities and developed branded signage, messaging and seasonal social media campaignsRead more
THE OPPORTUNITY It all started with the dream of putting Georgian Bay on the same stage as other famous destinations around the world. The first task was to recruit 15 or so key tourism stakeholders to create a working group which would eventually become the Georgian Bay Destination Development Partnership (GBDDP). The second was toRead more
THE OPPORTUNITY A billboard is just another billboard unless it’s not. Our goal is to always be different and create something memorable, and this is what was done for Summer House Park. THE PROCESS Summer House Park, a family owned campground located on the Bruce Peninsula, initially retained the BC Hughes Marketing Team to developRead more
THE OPPORTUNITY The Kincardine Scottish Festival & Highland Games is an award-winning iconic event held annually for over two decades in the town of Kincardine Ontario. The event features international pipe bands, live music, cultural workshops, and exciting Scottish dancing and highland game competitions. This not for profit organization needed a review of their businessRead more