THE OPPORTUNITY Owen Sound’s downtown is a vital economic component of the city, both for its residents, the surrounding community and visitors. To create a strong core, the City of Owen Sound and the Owen Sound Downtown Improvement Area (OSDIA) partnered to focus on growth and revitalization initiatives with the goal of increasing visitors, providingRead more
THE OPPORTUNITY In need of an updated Marketing Strategy, and some much-needed guidance on how to handle marketing during the ongoing pandemic and the recovery period, the Algoma Kinniwabi Travel Association (AKTA) issued an RFP for a Marketing Recovery Strategy late in 2020. Having successfully completed their marketing strategy in 2012 and 2017, BC HughesRead more
THE OPPORTUNITY The Group of Seven are iconic Canadian artists who spent considerable time exploring the rugged landscapes of Northern Ontario. The region realized the potential in developing tourism offerings celebrating the artists, their paintings and the landscape that inspired them. THE PROCESS The Group of Seven experience development in Northern Ontario was a multi-phasedRead more
THE OPPORTUNITY Wawa. It really needs no introduction. Wawa is one of the most recognizable community names in the province. It’s been featured in songs, poetry, paintings, and in statue. However, the municipality’s tourism manager recognized that the Wawa ‘Wow’ brand was dated and it was time to redevelop its visual appeal. Impressed with whatRead more
THE OPPORTUNITY The City of Owen Sound wanted to attract young entrepreneurs from the “big cities” who would bring value to the community. The goal was to entice “Millennipreneurs” who respect a work-life balance, to move their career or business to Owen Sound. THE PROCESS BC Hughes worked with the City to create a businessRead more
THE OPPORTUNITY The Algoma Kinniwabi Travel Association (AKTA) is a tourism association that represents and supports Northern Ontario tourism operators. It has also been aligning its marketing efforts with the province for several years and has, in recent years, become a key partner in creating and marketing tourism offers for Destination Northern Ontario (DNO), theRead more
THE OPPORTUNITY Out-migration is a serious issue and directly impacts the vitality and economic stability of a community. The factors for this migration vary, but sometimes the solution can be as simple as reminding local residents what opportunities exist – right under their nose. Grey County Department of Economic Development, Tourism & Culture needed aRead more
THE OPPORTUNITY Ontario’s Highlands wanted to develop a brand positioning that was authentic to the destination they’d become, and the consumer they wanted to attract. They undertook a brand positioning exercise and then hired the BC Hughes Marketing Team to create the visuals to make it come to life. THE PROCESS BC Hughes dug intoRead more
THE OPPORTUNITY First impressions are lasting impressions. Downtown Collingwood hired BC Hughes to complete a downtown assessment and formulate recommendations (including action plans) which would help identify and prioritize opportunities related to three main areas: Visitor Experiences Physical infrastructure Brand Validation then hired the BC Hughes Marketing Team to create the visuals to make itRead more
THE OPPORTUNITY Grey County is a four season destination that attracts visitors year round with its attractions and outdoor activities. BC Hughes was hired by Grey County tourism to create their marketing plan, manage their online marketing and social media channels, with the goal of growing their online audience and encouraging visits to the area.Read more