THE OPPORTUNITY As a regional destination marketing organization, Ontario’s Lake Country’s mission is to encourage increased visitation and economic activity linked with tourism receipts, and to support unique experience development through strategic marketing. The organization hired BC Hughes to complete a branding study to ensure their brand supported their organizational goals. THE PROCESS After extensivelyRead more
THE OPPORTUNITY What’s more relaxing than promoting relaxation? Scandinave Spa Blue Mountain retained BC Hughes’ marketing team to manage its digital marketing from 2013 to 2019. The tasks included growing the spa’s social accounts, promoting the spa to potential customers and communicating spa expectations to guests. THE PROCESS During this time, BC Hughes created annualRead more
THE OPPORTUNITY With some of the twistiest roads in Ontario, some comparable to the renown Tail of the Dragon, Ontario’s Highlands (OHTO) saw the potential economic opportunity in developing their area into Ontario’s newest motorcycle destination. THE PROCESS OHTO hired the BC Hughes’ destination development team to assess the opportunity and to develop a motorcycleRead more
THE OPPORTUNITY Algoma Country offers an excellent snowmobile experience with wide groomed trails, reliable snow, and scenic vistas, but it was the industry’s best-kept secret. They needed support to help increase ridership from Michigan and Ontario. THE PROCESS Algoma hired the BC Hughes team of tourism motorsports experts to solidify their snowmobile experiences using productRead more
THE OPPORTUNITY Who knows an area better than the people who live there? In the summer and fall of 2017 and 2018, the BC Hughes marketing team worked with Grey County Tourism to promote their area through the Colouring It My Way campaign. THE PROCESS In the first year, the campaign showcased 15 well-known localRead more
THE OPPORTUNITY Fisherman’s Cove campground is where generations of families have experienced amazing family camping memories for almost 50 years. Fisherman’s Cove Campground needed a brand refresh that reflected the real magic of memory-making around the campfire, one s’more at a time. THE PROCESS BC Hughes worked with multiple generations of family owners to enhanceRead more
THE OPPORTUNITY The Bruce County Lighthouse Partners is a stakeholder partnership initially formed to facilitate a shared vision, goals and focused direction for the 15 lighthouses throughout Bruce County. This group hired BC Hughes to assist with defining their strategic priorities and best bet investments with the goal of creating a shared vision for theRead more
THE OPPORTUNITY Life is sweet when you’re on vacation and even better when you’re eating candy dockside at The Sweet Shop in Tobermory, Ontario. The iconic sweet treat store reached out to BC Hughes to help enhance their brand presence and to provide operational and business recommendations for strategies to enhance current (and future) product offersRead more
THE OPPORTUNITY The Bruce County Museum and Cultural Centre hired BC Hughes to create a comprehensive 3-year marketing plan focusing on: Growing county wide awareness of the attraction, Leveraging the County’s Explorer brand and the Museum’s sub-brand, and Promoting the Bruce County Museum and Cultural Centre as a tourism asset. THE PROCESS BC Hughes dugRead more
THE OPPORTUNITY Northern Ontario features some of the most scenic roads in North America. For generations, families have been making the epic journey around Lake Superior, creating memories that last a lifetime. RTO13 (B & C), the City of Thunder Bay and Algoma Country wanted to further develop this route and refine its motorcycle touringRead more