THE OPPORTUNITY
Hamilton Halton Brant (RTO3) identified a need to focus regional efforts on tourism product and experience development to remain competitive, better support stakeholders, and attract visitors. As a result of recommendations outlined in the 2024–2026 Strategic Plan for Regional Tourism Development, BC Hughes was engaged to develop a Tourism Product & Experience Development Framework & Action Plan for the region.
THE PROCESS
BC Hughes undertook comprehensive research and stakeholder consultation to guide recommendations for product and experience development across the region. The plan establishes clear priorities and actionable steps to support industry growth, while considering both regional and sub-regional tourism assets and opportunities.
THE OUTCOME
Grounded in regional strengths and informed by stakeholder insight, the framework provides a clear path forward for coordinated and sustainable tourism product and experience development. It emphasizes collaboration, strategic alignment, experience development and ongoing investment to support long-term success.
By identifying opportunities to elevate key assets, from the Grand River and Niagara Escarpment to culinary, cultural, and cycling experiences, the plan positions Hamilton Halton Brant as a leader in innovative tourism development, creating lasting value for visitors, operators, and communities across the region.
