THE OPPORTUNITY

Fisherman’s Cove campground is where generations of families have experienced amazing family camping memories for almost 50 years. Fisherman’s Cove Campground needed a brand refresh that reflected the real magic of memory-making around the campfire, one s’more at a time.

THE PROCESS

BC Hughes worked with multiple generations of family owners to enhance the brand and the beloved “Arthur McArthur” character. A full brand toolkit was created including a style guide that documented the typography, logo, taglines as well as examples of a newly branded website, digital and physical executables, façade and interior design, signage, billboards, and print ads.

THE OUTCOME

With their brand positioning refined and creative defined, Fisherman’s Cove was able to enhance their communication with their loyal vacationers and update their branded visitor touchpoints throughout their 500-site campground.