THE OPPORTUNITY
A billboard is just another billboard unless it’s not. Our goal is to always be different and create something memorable, and this is what was done for Summer House Park.
THE PROCESS
Summer House Park, a family owned campground located on the Bruce Peninsula, initially retained the BC Hughes Marketing Team to develop a new brand for the business. With the new brand solidified, the owners asked BC Hughes to redesign their print ads, staff uniforms and front entrance sign.
THE OUTCOME
The highlight of the brand upgrade resulted in the design of a series of engaging billboards leading to the park. The signs gained the attention of drivers as they drove north on the Peninsula and received rave reviews upon installation.
