THE OPPORTUNITY With some of the twistiest roads in Ontario, some comparable to the renown Tail of the Dragon, Ontario’s Highlands (OHTO) saw the potential economic opportunity in developing their area into Ontario’s newest motorcycle destination. THE PROCESS OHTO hired the BC Hughes’ destination development team to assess the opportunity and to develop a motorcycleRead more
THE OPPORTUNITY Regional Tourism Organization Four wanted to know the state of market readiness of their trails and waterways tourism assets and how they could be further developed to support visitation to the region, before they began marketing these assets to consumers. THE PROCESS The BC Hughes development team inventoried existing assets, then crisscrossed theRead more
THE OPPORTUNITY Following the recommendations from the Hamilton Halton Brant Outdoor Tourism Product Assessment and Regional Tourism Organizations Four’s Trails & Waterways Tourism Product Assessment, the Grand River became a focal point for experience enhancement within the two regions. No major investments in the river experience had been made in the last 20 years, sinceRead more
THE OPPORTUNITY Northern Ontario features some of the most scenic roads in North America. For generations, families have been making the epic journey around Lake Superior, creating memories that last a lifetime. RTO13 (B & C), the City of Thunder Bay and Algoma Country wanted to further develop this route and refine its motorcycle touringRead more
THE OPPORTUNITY The Maitland Valley Conservation Authority (MVCA) hired BC Hughes to complete an assessment and business analysis on the potential operational options for Falls Reserve Conservation Area. Understanding that the long-term strategic goal was to increase sustainable business practices and enhance occupancy rates for seasonal and short stay campers, the report ultimately provided recommendationsRead more
THE OPPORTUNITY The Kincardine Scottish Festival & Highland Games is an award-winning iconic event held annually for over two decades in the town of Kincardine Ontario. The event features international pipe bands, live music, cultural workshops, and exciting Scottish dancing and highland game competitions. This not for profit organization needed a review of their businessRead more