THE OPPORTUNITY While in the process of establishing a new National Marine Conservation Area (NMCA), Parks Canada and NMCA staff wanted to explore the opportunity surrounding the creation of a new roster of visitor experiences designed to get Canadians to stop and spend time exploring. Undertaking a Visitor Experience Strategy for the Lake Superior NationalRead more
THE OPPORTUNITY The Agawa Canyon Tour Train has been a signature attraction for decades, exposing visitors to the Northern Ontario wilderness and generating overnight stays for Sault Ste. Marie Ontario, benefiting the local tourism economy. CBRE was retained, in association with BC Hughes, by the Sault Ste. Marie Economic Development Corporation in partnership with CNRead more
THE OPPORTUNITY The purpose of the Visitor Experience Strategy and Product Development Action Plan for this National Historic Site in downtown Sault Ste. Marie, Ontario was to mobilize a list of targeted recommendations and corresponding actions, designed to tighten the tourism focus and invigorate the visitor. The project had the following goals: to increase revenueRead more
THE OPPORTUNITY The project set out to conceptualize potential uses of the newly acquired Driftwood Cove property in Bruce Peninsula National Park with the goal of providing opportunities for Parks Canada to ‘do parks differently’; that is, to offer innovative experiences that connect people to place in lasting ways, that honour and protect the landsRead more
THE OPPORTUNITY Canada’s first National Urban Park is located on the edge of Toronto, Canada’s largest metropolitan area. Home to a diverse natural, cultural and agricultural landscape, Rouge National Urban Park set out to understand the market and experience opportunity before undertaking the development of a gateway visitor centre for the park. THE PROCESS TheRead more
THE OPPORTUNITY Destination Ontario recognized the opportunity created by international interest in the Canadian iconic Group of Seven artists as demonstrated by recent tourism development projects completed by regional partners. To support these developments, the province planned to create six itinerary based touring routes throughout Ontario that linked the paintings created by members of TheRead more
THE OPPORTUNITY BC Hughes’ worked with the Madawaska Maliseet First Nation (in conjunction with McLeod Farley & Associates) in New Brunswick aimed to establish the area as a snowmobile destination hub. The Madawska Maliseet First Nation recognized an opportunity to create a four-season tourism attraction at their highly successful Grey Rock Power Centre. THE PROCESSRead more
THE OPPORTUNITY The Hamilton Halton Brant Regional Tourism Association (RTO3) commissioned an outdoor product assessment to understand the area’s diverse outdoor product offerings. The purpose was to determine where there was the greatest potential to increase awareness of the region as an outdoor tourism destination, with the goal of increasing visitor spending. THE PROCESS ToRead more
THE OPPORTUNITY The Northern Ontario Product Development Project saw the need to increase the quality of the tourism offerings in Northern Ontario. Out of this need, Tourism Excellence North (TEN) was created, a Destination Northern Ontario program that delivers a cache of training options designed to better the Northern Ontario tourism experience. One of theRead more
THE OPPORTUNITY First impressions are lasting impressions. Downtown Collingwood hired BC Hughes to complete a downtown assessment and formulate recommendations (including action plans) which would help identify and prioritize opportunities related to three main areas: Visitor Experiences Physical infrastructure Brand Validation then hired the BC Hughes Marketing Team to create the visuals to make itRead more