THE OPPORTUNITY: BC Hughes was hired by Tourism PEI and TIAPEI to implement a Destination Canada project designed to equip Prince Edward Island tourism operators and industry representatives with the skills and inspiration needed to create memorable, market-ready visitor experiences rooted in regenerative practices. THE PROCESS: Two workshops were delivered, welcoming 24 participants, including andRead more
THE OPPORTUNITY Established in 1987, Fathom Five National Marine Park is Canada’s first federally protected marine area. Fathom Five, nearby Bruce Peninsula National Park and the village of Tobermory have seen extensive growth in recent years. Parks Canada hired BC Hughes to undertake a Visitor Experience Strategy, keeping sustainability in mind. THE PROCESS Following ParksRead more
THE OPPORTUNITY The project set out to conceptualize potential uses of the newly acquired Driftwood Cove property in Bruce Peninsula National Park with the goal of providing opportunities for Parks Canada to ‘do parks differently’; that is, to offer innovative experiences that connect people to place in lasting ways, that honour and protect the landsRead more
THE OPPORTUNITY: The Township of Clearview, a destination surrounded by high-growth tourism regions, recognized the need to proactively manage visitation while preserving its unique character. BC Hughes was engaged to develop a five-year Strategic and Sustainable Tourism Plan to guide future tourism growth, balancing economic opportunity with community well-being and while considering sustainability and stewardship.Read more
THE OPPORTUNITY In recent years, Beaver Valley has seen a continual rise of visitors to the region. Recognizing both opportunities and threats, the County of Grey, Municipality of Grey Highlands, the Town of The Blue Mountains, and Regional Tourism Organization 7 (RTO7) created a partnership to develop the 5-year Beaver Valley Sustainable Tourism Strategy. ToRead more
THE OPPORTUNITY: Building on the 2015 Northeastern Ontario Snowmobile Destination Plan, which set the vision of creating the world’s most recognized snowmobile experience, a multi-year initiative was launched to bring this vision to life. BC Hughes was engaged by Destination Northern Ontario to lead the World’s Best Snowmobile Destination (WBSD) project, which focused on enhancingRead more