THE OPPORTUNITY Recognizing the importance of wellness in today’s world, and the prevalence of these offers in the county, Northumberland Tourism set out to grow their cluster of wellness tourism experiences. THE PROCESS BC Hughes worked with Northumberland Tourism to strategize an annual plan to foster the development of new and engaging wellness experiences throughoutRead more
THE OPPORTUNITY Steeped in culture with a diverse natural landscape, Georgian Bay Islands National Park/ Beausoleil Island National Historic Site welcomes a diverse group of visitors. Wanting to create new visitor experiences that ensure visitors make a deep and lasting connection to this amazing place, Parks Canada hired BC Hughes to explore opportunities to “doRead more
THE OPPORTUNITY The City of Kawartha Lakes recognized an opportunity to develop a roster of new and exciting experiences for the region. They set out to develop a program that would encourage the development of memorable, authentic, one-of-a-kind experiences, attracting visitors to the region. THE PROCESS BC Hughes undertook an assessment of experience development resourcesRead more
THE OPPORTUNITY Established in 1987, Fathom Five National Marine Park is Canada’s first federally protected marine area. Fathom Five, nearby Bruce Peninsula National Park and the village of Tobermory have seen extensive growth in recent years. Parks Canada hired BC Hughes to undertake a Visitor Experience Strategy, keeping sustainability in mind. THE PROCESS Following ParksRead more
THE OPPORTUNITY While in the process of establishing a new National Marine Conservation Area (NMCA), Parks Canada and NMCA staff wanted to explore the opportunity surrounding the creation of a new roster of visitor experiences designed to get Canadians to stop and spend time exploring. Undertaking a Visitor Experience Strategy for the Lake Superior NationalRead more
THE OPPORTUNITY The purpose of the Visitor Experience Strategy and Product Development Action Plan for this National Historic Site in downtown Sault Ste. Marie, Ontario was to mobilize a list of targeted recommendations and corresponding actions, designed to tighten the tourism focus and invigorate the visitor. The project had the following goals: to increase revenueRead more
THE OPPORTUNITY Owen Sound’s downtown is a vital economic component of the city, both for its residents, the surrounding community and visitors. To create a strong core, the City of Owen Sound and the Owen Sound Downtown Improvement Area (OSDIA) partnered to focus on growth and revitalization initiatives with the goal of increasing visitors, providingRead more
THE OPPORTUNITY The project set out to conceptualize potential uses of the newly acquired Driftwood Cove property in Bruce Peninsula National Park with the goal of providing opportunities for Parks Canada to ‘do parks differently’; that is, to offer innovative experiences that connect people to place in lasting ways, that honour and protect the landsRead more
THE OPPORTUNITY Canada’s first National Urban Park is located on the edge of Toronto, Canada’s largest metropolitan area. Home to a diverse natural, cultural and agricultural landscape, Rouge National Urban Park set out to understand the market and experience opportunity before undertaking the development of a gateway visitor centre for the park. THE PROCESS TheRead more
THE OPPORTUNITY In need of an updated Marketing Strategy, and some much-needed guidance on how to handle marketing during the ongoing pandemic and the recovery period, the Algoma Kinniwabi Travel Association (AKTA) issued an RFP for a Marketing Recovery Strategy late in 2020. Having successfully completed their marketing strategy in 2012 and 2017, BC HughesRead more