THE OPPORTUNITY
Tourism Simcoe County engaged BC Hughes to educate and inspire Midland tourism operators to develop new and exciting experiences designed to attract visitors to the region and encourage overnight stays.
THE PROCESS
BC Hughes designed and delivered a one-day, in-person workshop that showcased tourism experience examples to spark ideas and fuel new thinking. Participants worked through a guided workbook to develop their own experience or package concepts, supported by peer input and facilitated discussion. The workshop included a best-practice site visit to provide insight and further inspiration. Following the workshop, one on one discussions helped participants refine their ideas and maintain momentum.
THE OUTCOME
Twenty participants, including tourism operators and industry representatives, took part in the one-day session. The program successfully built understanding of experience development and inspired the creation of new and enhanced tourism experiences and packages aligned with the Midland and Tourism Simcoe County’s key focus areas and ideal markets.
