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THE OPPORTUNITY The Northern Ontario Product Development Project saw the need to increase the quality of the tourism offerings in Northern Ontario. Out of this need, Tourism Excellence North (TEN) was created, a Destination Northern Ontario program that delivers a cache of training options designed to better the Northern Ontario tourism experience. One of theRead more

THE OPPORTUNITY With some of the twistiest roads in Ontario, some comparable to the renown Tail of the Dragon, Ontario’s Highlands (OHTO) saw the potential economic opportunity in developing their area into Ontario’s newest motorcycle destination. THE PROCESS OHTO hired the BC Hughes’ destination development team to assess the opportunity and to develop a motorcycleRead more