Brad brings to the BC Hughes team, a creative standard that is usually found on another planet yet to be discovered. His philosophy is to think about what everyone else would do and then do the exact opposite; the effect of which is to get his clients noticed, in a big way. Brad has a keen eye for professionalism and his number one goal is to give you and your destination brand the image needed to heighten your game and compete in the big leagues. Brad is an integral part of the BC Hughes destination development process, creating and shaping identities and campaigns for everything from large scale destinations to downtowns, individual experiences and family owned and operated tourism businesses. Brad was imported all the way from Sydney, Australia and we now share his passion for vegemite and Foster’s Lager. Brad, like BC Hughes, has placed a high emphasis on quality of life, and chooses to make his mark from the shores of a tourist town where he can be a tourist each and every day.