THE OPPORTUNITY

Ontario’s #1 party campground, White Sands Campground in Sauble Beach, needed a streamlined reservation system and a kick-ass campaign to interact with their campers. They asked BC Hughes to come to the party.

THE PROCESS

BC Hughes created a new website with reservation capabilities and developed branded signage, messaging and seasonal social media campaigns to help amp up their summer season, speaking to their young audience as well as their BFFs.

THE OUTCOME

The social campaigns got the DMs and snapchats flying and the campers and their crew loved being able to digitally confirm their party plans before leaving the city. New on-site messaging ensured the vibe was chill as soon as campers rolled up.