THE OPPORTUNITY:
Travel Manitoba engaged BC Hughes to assist tourism operators in developing engaging tourism experiences. The BC Hughes team designed and delivered experience-development programming to give tourism operators the tools and confidence to build memorable, market-ready visitor experiences across the province.
THE PROCESS:
BC Hughes facilitated a series of dynamic 2-hour workshops featuring national best-practice examples, hands-on inspiration, and peer-to-peer idea sharing. Each participant was then offered a dedicated 1-hour one-on-one session with a BC Hughes team member, designed to help refine their concepts, address challenges, and move their experience ideas closer to market readiness.
THE OUTCOME:
With 56 participants registered, the program was successful in providing Manitoba businesses with the foundations in experience development. The training acted as a starting point for Travel Manitoba to engage operators and start the tourism development process aimed at the creation of new experiences.
“Probably one of the best seminars that I’ve done in my life.” – workshop participant
“I love the fact that the workshop showcased different ways we could create signature experience by making our experience unique and memorable.” – workshop participant
