THE OPPORTUNITY

Buyers can access information in the palm of their hand these days, which means the consumer is well educated before they ever step foot into an automobile showroom. Retailers need to ensure their role and function adapts to visitor needs and change their experience tactics to stand out in a crowded market place. Operating three automotive dealerships in rural Ontario, Legacy Automotive prides itself on creating the best long-term experience for their customers.

THE PROCESS

Leveraging BC Hughes’ creativity, strategic thinking and innovation, Legacy Automotive hired BC Hughes to create a marketing and customer experience plan which would create consistent messaging, customer experience and more efficiency in advertising programs to increase customer volume and satisfaction rates. 

THE OUTCOME

With BC Hughes’ help, Legacy Automotive Group integrated their core values into the creation of a family brand, and marketing campaigns to instill pride of experience and ownership. They also levelled up their customer’s experiences through in-store tactics, waiting area design and layout, themed events and communication strategy.