THE OPPORTUNITY Tourism Saskatchewan wanted to invest in a two-phase program that would encourage operators to deliver new, high quality experiential offers. BC Hughes and the Tourism Company were retained by Tourism Saskatchewan with the goal of creating a series of new innovative experiences that would help position Saskatchewan as a must visit destination. The newRead more
THE OPPORTUNITY Established in 1987, Fathom Five National Marine Park is Canada’s first federally protected marine area. Fathom Five, nearby Bruce Peninsula National Park and the village of Tobermory have seen extensive growth in recent years. Parks Canada hired BC Hughes to undertake a Visitor Experience Strategy, keeping sustainability in mind. THE PROCESS Following ParksRead more
THE OPPORTUNITY The Northern Ontario Product Development Plan saw the need to increase the quality of the tourism offerings in Northern Ontario. Out of this need, Tourism Excellence North (TEN) was created, a Destination Northern Ontario program that delivers a cache of training options designed to better the Northern Ontario tourism experience. One of theRead more
THE OPPORTUNITY While in the process of establishing a new National Marine Conservation Area (NMCA), Parks Canada and NMCA staff wanted to explore the opportunity surrounding the creation of a new roster of visitor experiences designed to get Canadians to stop and spend time exploring. Undertaking a Visitor Experience Strategy for the Lake Superior NationalRead more
THE OPPORTUNITY The purpose of the Visitor Experience Strategy and Product Development Action Plan for this National Historic Site in downtown Sault Ste. Marie, Ontario was to mobilize a list of targeted recommendations and corresponding actions, designed to tighten the tourism focus and invigorate the visitor. The project had the following goals: to increase revenueRead more
THE OPPORTUNITY BC Hughes’ worked with the Madawaska Maliseet First Nation (in conjunction with McLeod Farley & Associates) in New Brunswick aimed to establish the area as a snowmobile destination hub. The Madawska Maliseet First Nation recognized an opportunity to create a four-season tourism attraction at their highly successful Grey Rock Power Centre. THE PROCESSRead more
THE OPPORTUNITY BC Hughes was involved in the development of Ride Lake Superior, a bucket list motorcycle-touring route around Lake Superior. This initiative was to develop an iconic road trip by establishing motorcycle touring routes and market ready operators to support this niche experience. In 2017, a spin off project took place with the intentionRead more
THE OPPORTUNITY The Hamilton Halton Brant Regional Tourism Association (RTO3) commissioned an outdoor product assessment to understand the area’s diverse outdoor product offerings. The purpose was to determine where there was the greatest potential to increase awareness of the region as an outdoor tourism destination, with the goal of increasing visitor spending. THE PROCESS ToRead more
THE OPPORTUNITY The Northern Ontario Product Development Project saw the need to increase the quality of the tourism offerings in Northern Ontario. Out of this need, Tourism Excellence North (TEN) was created, a Destination Northern Ontario program that delivers a cache of training options designed to better the Northern Ontario tourism experience. One of theRead more
THE OPPORTUNITY With some of the twistiest roads in Ontario, some comparable to the renown Tail of the Dragon, Ontario’s Highlands (OHTO) saw the potential economic opportunity in developing their area into Ontario’s newest motorcycle destination. THE PROCESS OHTO hired the BC Hughes’ destination development team to assess the opportunity and to develop a motorcycleRead more