THE OPPORTUNITY Tourism Saskatchewan wanted to invest in a two-phase program that would encourage operators to deliver new, high quality experiential offers. BC Hughes and the Tourism Company were retained by Tourism Saskatchewan with the goal of creating a series of new innovative experiences that would help position Saskatchewan as a must visit destination. The newRead more
THE OPPORTUNITY The Northern Ontario Product Development Plan saw the need to increase the quality of the tourism offerings in Northern Ontario. Out of this need, Tourism Excellence North (TEN) was created, a Destination Northern Ontario program that delivers a cache of training options designed to better the Northern Ontario tourism experience. One of theRead more
THE OPPORTUNITY The purpose of the Visitor Experience Strategy and Product Development Action Plan for this National Historic Site in downtown Sault Ste. Marie, Ontario was to mobilize a list of targeted recommendations and corresponding actions, designed to tighten the tourism focus and invigorate the visitor. The project had the following goals: to increase revenueRead more
THE OPPORTUNITY The Group of Seven are iconic Canadian artists who spent considerable time exploring the rugged landscapes of Northern Ontario. The region realized the potential in developing tourism offerings celebrating the artists, their paintings and the landscape that inspired them. THE PROCESS The Group of Seven experience development in Northern Ontario was a multi-phasedRead more
THE OPPORTUNITY Great destinations and attractions don’t just happen. They require strategic decision-making and detailed planning to ensure the tourism experiences offered are best in class. Product development can sometimes get forgotten in the world of marketing, as it unapologetically has the reputation of being unglamorous, tiresome and complicated due to the need to involveRead more
THE OPPORTUNITY BC Hughes was involved in the development of Ride Lake Superior, a bucket list motorcycle-touring route around Lake Superior. This initiative was to develop an iconic road trip by establishing motorcycle touring routes and market ready operators to support this niche experience. In 2017, a spin off project took place with the intentionRead more
THE OPPORTUNITY Southwest Ontario Tourism Corporation (SWOTC) wanted to explore the feasibility of creating a formalized motorcycle touring route around Lake Erie. The goal was to build off the success of Cruise the Coast and leverage other Great Lakes circle routes. THE PROCESS BC Hughes undertook the initial strategic research to assess the feasibility ofRead more
THE OPPORTUNITY With some of the twistiest roads in Ontario, some comparable to the renown Tail of the Dragon, Ontario’s Highlands (OHTO) saw the potential economic opportunity in developing their area into Ontario’s newest motorcycle destination. THE PROCESS OHTO hired the BC Hughes’ destination development team to assess the opportunity and to develop a motorcycleRead more
THE OPPORTUNITY Regional Tourism Organization Four wanted to know the state of market readiness of their trails and waterways tourism assets and how they could be further developed to support visitation to the region, before they began marketing these assets to consumers. THE PROCESS The BC Hughes development team inventoried existing assets, then crisscrossed theRead more
THE OPPORTUNITY The Bruce County Lighthouse Partners is a stakeholder partnership initially formed to facilitate a shared vision, goals and focused direction for the 15 lighthouses throughout Bruce County. This group hired BC Hughes to assist with defining their strategic priorities and best bet investments with the goal of creating a shared vision for theRead more